Play'n Go is one of a number of smaller casino game developers that seem to exist in relative obscurity. Their name is not as recognizable as Microgaming, or Net Entertainment or Evolution Gaming, and yet some of their video slots are among the most prolific on the web.
It is a good bet that some of their players love their games without knowing the name of the company behind them.
As you will learn from this review, there are a number of aspects to what Play'n Go does that make them stand out in the casino gaming world. The company is licensed by the UK Gambling Commission, the Malta Gaming Authority, the Irish Gaming Commission, and many more. Play'n Go is also the 2017 winner of the IGA Slot Provider of the Year award.
Play'n Go's profile
Play'n Go was originally founded in 1997 in the southern Swedish town of Växjö. From the outset, the company's primary goal has been one of developing gambling solutions that combine world-class video slots with the sort of back-office operations online gambling site owners need to be successful.
A hallmark of the way Play'n Go does business is a profound recognition of its own corporate social responsibility. In a corporate responsibility statement found on their website, the company explains that they "strongly encourage exercising responsibility and control."
Play'n Go makes no bones about the fact that they work hard to create highly entertaining casino games. But they are also innately aware of the fact that gambling can be addictive. As such, all the games they design include built-in features that operators can deploy in their own support of responsible gaming. Those features include things like play limits, in-play timers, and game clocks.
All Play'n Go games are tested and certified by Gaming Laboratories International, BMM Testlabs, and Quinel. Testing and certification ensures that genuine games bearing the company's brand are completely fair. The company warns against knockoffs that are essentially copies of Play'n Go games without the branding. These may or may not be tested and certified.
Play'n Go's products
Play'n Go is a video slot game developer first and foremost. Video slots are what the company was originally built on. With that said, all the company's products can be categorized under games, their GAT casino platform, and Play'n Go's omni-channel offerings.
1. Play'n Go Games
A visit to the Play'n Go website reveals dozens of game titles in multiple categories. Those categories are as follows:
The Play'n Go portfolio definitely has something for everyone. The games offer broad appeal in terms of themes, graphic presentation, complexity, and volatility. Perhaps the most important thing is that all the HTML5 games can be played on nearly any device.
2. GAT casino platform
Play'n Go's Game Account Toolkit (GAT) platform is intended to be a turnkey solution for online operators. The platform includes a gaming environment already prepared to accept all Play'n Go titles. In addition, titles from other game developers can be integrated seamlessly. The platform supports titles from Microgaming, Evolution Gaming, NetEnt, Yggdrasil Gaming, and many others.
The list of tools in the platform include:
At the heart of GAT is stability. Play'n Go believes that platform stability is critical to operator success, so it is at the core of everything they do with the platform. They put a lot of effort into ensuring stability regardless of device or channel.
3. Multichannel solutions
Though Play'n Go's games are found primarily at online casinos, the company's "omni-channel" solution can be applied to land-based and hybrid operations as well. Through this solution, known as 'Omni-Channel Magic' operators are able to increase player retention through a seamless interface regardless of channel and device.
For example, player accounts are transferable from one channel to the next. A player playing a multilevel slot game on a smartphone can pick up right where he/she left off playing at a kiosk located in his/her local betting shop. Omni-channel play blurs the lines between channels and devices in order to keep the player experience consistent regardless of when and where that player plays.
It should be noted that Omni-Channel Magic is customizable to operator needs. As such, Play'n Go offers a contact form on their website through which operators can get more information about the solution. Play'n Go will work with the operator to deploy Omni-Channel Magic in the most sensible manner.
Examples of Play'n Go titles
No game developer review would be complete without looking at a few titles, right? So let's do just that. We have selected a number of the company's most popular titles in several different categories. We then played those titles to get a better understanding of the game experience.
The Greek mythology genre is one that has been heavily exploited by slot game developers. Play'n Go is no exception. Their Rise of Olympus title is all about joining up with three of Greek mythology's most famous gods in a quest for riches and dominance.
Two of the things that makes this game so interesting are the 5 x 5-reel configuration and the lack of paylines. Rather than attempting to land three like symbols on a single line, the goal is to land groups of symbols. Any group of three or more symbols that touch - whether horizontally, vertically, or diagonally - produces a win.
Rise of Olympus offers a bonus feature played out as a mini-game. It is triggered on any spin that does not produce at least one winning combination. The feature is complemented by a Free Spins bonus that plays out under one of three options relating to each of the game's main characters.
This game is Play'n Go's version of a classic Texas hold'em game. Because the game is a video simulation rather than a live experience, players are only playing against the house. This eliminates bluffing. The game also condenses the turn and river into a single deal for faster play. Everything else remains the same.
Casino Hold'em may not be the game of choice for Texas hold 'em purists as it does not hold true to the original game in its entirety. For other poker players though, this game offers a refreshing change from video slots. It offers an opportunity to play one of the most popular forms of poker without having to spend hours competing against half-a-dozen other players.
Hole in One is a game found in Play'n Go's Scratch category. It is a scratch card game based on golf. The goal is to achieve three like symbols in a straight line after scratching off the entire card. The three symbols can be horizontal, vertical, or diagonal. Symbols include golf clubs, carts, balls, and more.
Scratch card games are appealing to operators because they have broad appeal to players. Scratch cards are something we are all familiar with, so just about anyone can play without having to learn a complicated set of rules. Hole in One fits the bill for players who enjoy online gambling in a lottery-like format.
Play'n Go summary
Play'n Go has been in business for more than 20 years. They have earned a reputation as a solid game developer with a heavy emphasis on creating an exceptional gambling experience. They do not branch out much beyond gaming platform development, but that is not a bad thing. What they do, they do extremely well.
Next Post: We review Octupus Gaming's popular cross-platform casino games
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